Guerilla marketing - for real.
This is a simple, but moving idea that makes lights, not war.
Multiple award winning stuff by Lowe in Columbia, to encourage FARC rebels (so-called terrorists in the somewhat propaganda-esque campaign blurb) to decomission.
FARC Operation Christmas video (by mihirw)
How do celebs change their image to stay interesting and relevant?
Madonna’s a past master - but many clumsily turn to drugs (Robbie Williams, and uh, H from Steps), others turn to their choice of partner (Beyoncé and Jay Z), still others turn to sex (Christina Aguilera), wackiness (Michael Jackson) or downright madness (Britney Spears).
Justin Bieber wants to make the transition without alienating too many people. Hence he wants to get a grown-up tattoo, but at least it’s of Jesus, and it’s on his leg, not his arse (where Frankie Coccozza tackily, childishly has his conquests’ names permanently printed). I imagine Jesus would be hugely chuffed about being stuck on Justin Bieber’s leg, and in no way cynical about it.
Beiber’s also talking about sex, drugs and - shockingly - swearing; he’s just not claiming to do any of them. As for sex, it’s making love that he might at some point be interested in, apparently.
Being shot by fashion photog, Ines van Lamsweerde, for V magazine, which carries the newly mature Bieber, is another transitional step on the road to a new, more grown-up image.
Madonna also knows the power of using photography to manipulate her image. She maintained a vice-like grip on image sign-offs, and when she didn’t want to be papped, she simply dressed in the same outfit (tracksuit and flat cap) every day, to ensure no ‘new’ images were available to sell to ‘news’ media. Her copycat, Lady Gaga, has an equally savvy control of her own image.
It’ll be interesting (but probably not) to see the next stage for a fame-hungry boy growing up in public.
Hovis employs leggy Olympic cyclist, Victoria Pendleton, to promote its new year health kick PR push.
Pictured, for a reason that isn’t apparent, as a Wizard of Oz’s Dorothy, she’s brandishing a basket of the mass market breadmaker’s goodies (sadly no baps on display, etc - groan) for branding.
As is the norm for stories using celebs to promote a PR push, the brand is secondary to the star’s gossip - in this case that she’s going to take a year off cycling post-Olympics.
Still, the story is branded and the publicity shots get used along with library pics.
An 8 year old has become an inter-tot sensation after the Sun dubbed him The Apprentitch.
Harli Jordan has launched his own website selling marbles and, with business booming, the UK primary school boy employs his mum and siblings to help fulfil orders from as far away as America.
It’s a great example of how mainstream/tabloid media cover internet stories in Britain - the human interest angle is king, the technology barely a bit player.
Difficult to restore faith in a brand after these kind of blunders, but the crisis comms force seems to have swung into action at least.
Ellen Barkin’s guffaw-inducing, potty-mouthed tweets are glittering diamonds amongst the shit torrent of flack-bland, celebrity Twitter musings.
Oh my God – they smeared South Park!
Satirical cartoon show, South Park, is now the latest target of the Hollywood-based cult, loved by the likes of Tom Cruise and John Travolta, Scientology.
According to today’s (UK) Independent, the religious cult’s PR wizards, are applying their dark arts to digging up enough dirt to smear the show’s creators, Trey Parker and Matt Stone. They haven’t been successful yet - and, indeed, the effort could be futile.
Unless the comedy duo is secretly responsible for a kind of holocaust, as opposed to the ‘crime’ we do know of: a clutch of two or three pretty unfunny episodes in an average season. Parker and Stone just strike me as impossible to insult – they pelt everyone else, expect the same back, and have thick enough skins to deal with it.
I reckon the ‘leaked’ memo outlining the smear effort was probably ‘leaked’ by the cult’s PR team itself – in a desperate bid to drum up some publicity.
My top 4 long form articles on cult religions
Annnyway, if you, like me, love reading about the weird machinations of cult religions, then you might twist your melon on these fantastic long form newspaper/magazine reads from the archive.
- Thomas Morton joined three cults simultaneously for Vice Magazine in 2006
- Writer Paul Haggis’ fierce battle to leave Scientology in the New Yorker, 2011
- “The Manson Family preached peace and love and went around killing people. We don’t preach peace and love…” – Lyman family member Jim Kweskin, in a lengthy Rolling Stone investigation from 1971.
- How two little rich girls spent $100m on a cult - from The New York Observer, 2010
BoJo was born media-trained, right?
New app - well, really an AR game supported by a check-in type app - from New Balance to drive footfall to their new store.
The video explains it pretty good - it’s like the Mini AR game in Stockholm last year (can’t insert link due to this damn Chrome Tumblr app which sucks compared to the applet on Firefox).
When you get to the part in the video where the attractive women gets the baton stolen by the asshole guy how do you feel? I feel badly for her - it’s a kind of a shitty thing to happen.
That’s the thing with competitions - they drive engagement - but there are wayyy more losers than winners.
New Balance Urban Dash App (by DKCBraun)
Nice experiential idea from Japan that has actually generated decent sales for the product. A make-up bus by Heroine Make-Up from maker Isehan, uses a famous, central comic book character as its brand image, the so-called Princess Elizabeth.
Hit the link to find out more…