After a publicity stunt to launch the Smurfs gave Spanish town, Júzcar, an inadvertent tourism boost, locals decide to keep the Smurf-themed town painted blue. 
I suppose that’s PR ROI writ large. 
(via Smurf Village: Spanish Town, Juzcar, Painted Blue To Promote Movie (PHOTOS))

After a publicity stunt to launch the Smurfs gave Spanish town, Júzcar, an inadvertent tourism boost, locals decide to keep the Smurf-themed town painted blue. 

I suppose that’s PR ROI writ large. 

(via Smurf Village: Spanish Town, Juzcar, Painted Blue To Promote Movie (PHOTOS))